Services

Experiential — rooms, walls, and shows people step into.

Immersive rooms, interactive LED walls, and live shows for brand launches, pop-ups, and public spaces — designed, built, and run by one crew.

What you get — scoped per project

What's in the system.

An experience has to hold up when the doors open and a few hundred people walk in at once. We build and test the piece on our own curved LED wall at the Brooklyn Navy Yard first, then install it on site and run it live.

  • Immersive rooms on LED and projection
  • Interactive walls that respond to bodies and hands
  • Real-time worlds run live in Unreal Engine
  • Markerless motion capture & live avatars, with WLAB
  • Multi-room spatial audio & haptics
  • LED storefronts & window activations
  • On-site show operation

Where it fits — events · installs

Where it goes.

  • Brand launches & secret shows
  • Pop-ups & activations
  • Storefront windows
  • Trade shows & festivals
  • Museums & galleries

How it works — brief · design · deploy

Three steps. No hand-offs.

01

Brief

Tell us the space, the date, and what the room has to do. We reply within 24 hours.

02

Design & pack

We design the system and prep every case before it leaves Brooklyn.

03

Deploy

We show up, build it, and run it — in New York or wherever the job is.

The stack — what we run it on

The gear and software behind it.

  • Unreal Engine
  • Curved LED walls
  • LiDAR & pose tracking
  • Captury markerless motion capture
  • Spatial audio

Good to know — before you book

Questions, answered.

What counts as experiential?

Immersive rooms on LED and projection, interactive walls that respond to the people in front of them, and live shows where the screen content runs in real time.

Do you design it, or build what an agency designed?

Both. On some projects an agency or studio sets the creative direction and we build and run the technology. On others we take it from first sketch to show night.

How does an interactive piece know someone is there?

LiDAR sensors, pose tracking, or markerless motion capture, chosen by how close people get and how many there are. More on the hardware side under Interactive Experience.

Can we see it before the event?

Yes. Interactive pieces get built and tested on WLAB's curved LED stage at the Brooklyn Navy Yard before they go to a venue.

Have you done this for brands?

Yes. A secret show for e.l.f. Cosmetics and Manuel Turizo in Los Angeles, the Fry Wall for Raising Cane's in Times Square, and The Eyeknow Manor for Fernet-Branca in New Orleans.

Tell us what people should walk into.

We'll tell you the system, the crew, and the plan — within 24 hours.